The most important people in the shred industry will descend upon Denver this January 29th through February 3rd. The event is called SIA (short for Snowsports Industries America, although it’s rare to find someone who could actually tell you that), and it is the largest shred industry trade show in North America. The event is a big deal; it is only open to individuals that work in the ski/snowboard industry, and over 80% of retail buyers and a similar representation of manufacturers can be found in one room over the course of the weekend. It moved a few years ago from Las Vegas to Denver, our own back yard, and since then we’ve been praying about ways that we could love and serve the industry at this crucial gathering.
This year, through a crazy series of open doors, we’re stoked to announce that SFC will have a booth at the show to serve in whatever little ways we can find, share the message of what SFC is doing, and generally be a light to the shred culture gathered here. We also have the opportunity to continue an ongoing relationship with an incredible crew of industry veterans and support an early morning fellowship time before the doors open to the public each day. This is a big opportunity for SFC and one-of-a-kind chance to share the light of Jesus with the shred community from around North America.
Please join us in praying for the ski/snowboard industry!
Specific prayer requests:
- Pray that SFC would be well received by the show’s hosts and that the light of Jesus would shine through our team as we look for new ways to serve.
- Pray that God would be building unity in His followers that are already working in the industry.
- Pray for great individual interactions as SFC is spending the weekend manning the booth.